Joe Howard - Principle
Proforma River Lightning


P.O. Box 485 •
Sauk City, WI 53583 • 608-393-0422
Email: riverlightning@charter.net
www.proforma.com/riverlightning
 

Executive Director, Board Member

The most important part of an organization's branding is the image or feeling it leaves in its client's and the public's minds. Once this branding is established, the public is reminded of this brand daily by the products the marketing department produces: printed materials, promotional products and wearables. Too often inconsistency in these products rapidly dilutes the carefully crafted brand message.

My job is to be the Logo Guardian; by carefully managing the marketing products I assure that the brand and its message stay strong, consistent and clear.

Business Categories: Marketing, Printing, Specialty Products, Wearables

Professional Affiliations:

• Wisconsin Biotech & Medical Device Assn.
• Accelerate Madison
• ASI
• PPIA